I have a deep hunch that it gets far stupider even than measuring compulsion. Suppose that your feed refreshes itself while you're trying to read a particular

I have a deep hunch that it gets far stupider even than measuring compulsion. Suppose that your feed refreshes itself while you're trying to read a particular tweet. You go back looking for it--now badly ordered, irrelevant content is positively correlated with your amount of scrolling and time spent in-app. So the app isn't just optimizing against your lazy attention, it's probably in some cases also rewarding itself for actively hindering you. These software patterns are anti-human. Imagine using a hammer that is trying to maximize your engagement with the hammer itself. Well, I know I'll be more engaged with the hammer if the head keeps falling off, but that isn't what a hammer is for.