Just from the first sample (http://diveintoios.com/samples http://diveintoios.com/samples), it seems a bit heavy, listing many things that aren't necessary to g

Just from the first sample (http://diveintoios.com/samples http://diveintoios.com/samples), it seems a bit heavy, listing many things that aren't necessary to get started. Customers can get that detail from a reference book/website (e.g. you could supply it as a supplementary pdf). I think for a video, people would like the experience of being guided through by someone knowledgeable. They don't want a book; and they don't want a dry lecture. They want a substitute for an expert friend at their elbow. You don't need to impress with exhaustive detail - a beginner can't absorb it anyway. So, for example, just say "⌘B to build and run it", instead of the several commands you go through. And not list all those methods for UIViewController. Instead, start with what is a UIViewController, in terms of the user-experience. i.e. why would you want one? Then, once the listener is motivated, introduce how to use it with an example. I'm reminded of Steve Jobs, always thinking of the user's point of view (not the complete technical details); and using huge fonts with a small amount of text on slides. But... honestly... maybe some people want exactly what you are doing. (if your younger self would have benefited from it, that's strong evidence that someone else would too.) Including the accent, your youth, audio quality etc. For each person that X is a negative, there can be another for whom it's a positive. Target those people who value what you value. You don't need to please all the people - just really please a small number, and that's enough for a one-man venture. Once you have a foothold, you can broaden your scope. (Of course, if you strongly agree with some of the suggestions here, then they are now your values - and you should adopt them!)