The attention economy is a lie unless you are a celebrity or a politician. Not even all celebrities, Djokovic created a lot of drama with his vaccine hesitancy

The attention economy is a lie unless you are a celebrity or a politician. Not even all celebrities, Djokovic created a lot of drama with his vaccine hesitancy, sticked to his opinion and stated it out loud. Result: He couldn't participate to a tournament he'd have almost certanely won, lost sponsorship money and engaged in a behavior which is frowned upon in a wealthy circle such as tennis clubs all over the world. Everybody wants to be Donald Trump, Kanye West or Enron Musk but the world can only absorb a certain amount of such juvinile characters, it's only them who get to monetize their divisiveness. But they do so in such a loud manner (like everything they do) that people think there is this immense payoff for being divisive. Being a unifer works much better up until the very end of the tail end.