In teams I've worked on recently, it's been less of a "which is easier" and more of "what percentage of our customers would we reach". Worldwide, Android phone

In teams I've worked on recently, it's been less of a "which is easier" and more of "what percentage of our customers would we reach". Worldwide, Android phone significantly outnumber iPhones, but in Canada and the US, the split is pretty close to 50/50. At that point we would probably go with the platform the majority of the team is more comfortable with unless there was a specific business reason for going with a specific platform first.