Human beings need to be less lazy in switching communication platforms. It used to cost money to change cable subscriptions. It costs nothing to switch to a new

Human beings need to be less lazy in switching communication platforms. It used to cost money to change cable subscriptions. It costs nothing to switch to a new platform, except for small businesses who rely on their presence online. For individual conversations, just switch. Not a big deal. It's fairly easy. The problem is lazy competitors who don't do what they need to make their services as easy to access as Twitter. Invest up front, offer a free, low barrier way for people to share the content they want to share and in the format they prefer. Boom.