But would the ROI ever have outstripped the coast to end-around Android and iOS? And then, on top of that, would FB have been able to produce something good en

But would the ROI ever have outstripped the coast to end-around Android and iOS? And then, on top of that, would FB have been able to produce something good enough to convince buyers to use a FB phone despite privacy concerns? Seems like a big lift and the same challenge they'll face with VR and a bad privacy reputation. They're not just climbing the hardware/software/UX hill, they're also climbing the public opinion, regulation hill.