Ads on Twitter have very low ROI. And that’s not because there are bots and toxicity, which certainly play a role, but mostly because there are no data points.

Ads on Twitter have very low ROI. And that’s not because there are bots and toxicity, which certainly play a role, but mostly because there are no data points. Twitter doesn’t know its users, and thus can’t provide value to advertisers. I can’t see how Elon’s mindset would improve this.