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You’re proving the point: following abandonment, YouTube took a hard line against the content and advertisers returned.

• citilife 4y ago
  > just look at how quickly advertisers abandoned YouTube following the wall street journal reporting. There's not a chart anywhere I can find that shows advertisers reducing their spending on youtube. I "articles" (potentially paid for advertisments) claiming that was happening; but as far as I'm aware, there's no evidence that it made a material difference. https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/ https://www.statista.com/statistics/289658/youtube-global-ne... Unfortunately, the data wasn't public during the controversy; so it's not really clear besides anecdotal virtue signaling by companies.
  • phphphphp 4y ago
    There’s lots of evidence around from people reporting their YouTube revenue falling 80%+. At the time it was colloquially known as the “adpocalypse” so you can find lots of evidence associated with that search term.