4 ms·
You’re totally naive to how advertising works, just look at how quickly advertisers abandoned YouTube following the wall street journal reporting. From an adve
by phphphphp 4y ago
You’re totally naive to how advertising works, just look at how quickly advertisers abandoned YouTube following the wall street journal reporting.
From an advertiser perspective, if Twitter allows nazis, advertisers will be funding the distribution of nazi content — UI framing means nothing.
- citilife 4y agoYeah "abandoned" -- https://www.statista.com/statistics/289657/youtube-global-quarterly-advertising-revenues/ https://www.statista.com/statistics/289657/youtube-global-qu...
- phphphphp 4y agoYou’re proving the point: following abandonment, YouTube took a hard line against the content and advertisers returned.
- citilife 4y ago> just look at how quickly advertisers abandoned YouTube following the wall street journal reporting. There's not a chart anywhere I can find that shows advertisers reducing their spending on youtube. I "articles" (potentially paid for advertisments) claiming that was happening; but as far as I'm aware, there's no evidence that it made a material difference. https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/ https://www.statista.com/statistics/289658/youtube-global-ne... Unfortunately, the data wasn't public during the controversy; so it's not really clear besides anecdotal virtue signaling by companies.
- phphphphp 4y agoThere’s lots of evidence around from people reporting their YouTube revenue falling 80%+. At the time it was colloquially known as the “adpocalypse” so you can find lots of evidence associated with that search term.