> doesn't give a shit about US politics or the SEC or whatever other crap people in the US get worked up about They give a shit about a lifestyle brand they ar

> doesn't give a shit about US politics or the SEC or whatever other crap people in the US get worked up about They give a shit about a lifestyle brand they are emotionally invested in. It's no different than buying a Gucci handbag or a Bulgari bracelet. They believe purchasing the right brands will give them the social status they crave.