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Right? I love Red Bull's statement of "going down in history of being the first pilots to take off in one plane and land in another" as if this extremely contri
by bradhe 4y ago
Right? I love Red Bull's statement of "going down in history of being the first pilots to take off in one plane and land in another" as if this extremely contrived situation is somehow notable. It's the epitome of hyping something just to hype it. Seems like a really expensive water bottle flip to me.
- bradstewart 4y agoThat is, more or less, the core idea of Red Bull's marketing strategy--one of the most successful marketing strategies ever. Is it so wrong to hype something for the sake of hyping it? I certainly get as much entertainment value out of this as I do from a Hollywood movie.