4 ms·

Aldi and Lidl are German stores/brands that have moved into the US. Trader Joe's is an American-founded and centered company that was owned by an American (for

Aldi and Lidl are German stores/brands that have moved into the US. Trader Joe's is an American-founded and centered company that was owned by an American (for many decades) and then bought by a German brand. They're not exactly the same.

dougmwne 5y ago
I mean it was bought by Theo Albrecht on 1979. Pretty must everything about the company's DNA is influenced by its Aldi parent company.
- spoonjim 5y ago
  Operationally, yes, branding and positioning, no.