3 ms·
I honestly never understood the appeal of Trader Joe's. I think I'm in the wrong demographic. It seems like they completely nailed their marketing and millenial
by jmyeet 5y ago
I honestly never understood the appeal of Trader Joe's. I think I'm in the wrong demographic. It seems like they completely nailed their marketing and millenials/zoomers are like moths to a flame with Trader Joe's. I always viewed it as "Zoomer Whole Foods" but that's not accurate. Trader Joe's definitely has a smaller product line and are ruthless with underperforming lines. Still, it's a place I never shop.
It is interesting it's owned by the same family though.
- formerkrogemp 5y agoThey offer a lot of products we couldn't normally get conveniently elsewhere as well where we are.
- vikingerik 5y agoThe demographic for Trader Joe's is people who want to feel quirky and original about buying groceries, but not by paying Whole Foods prices. They've nailed that marketing position pretty well, yeah.
- mixmastamyk 5y agoNope, GenX grew up on and still loves TJ’s, in SoCal anyway.
- dougmwne 5y agoIt's processed convenience food that is just a little more healthy or tasty on average than the freezer isle at Walmart. It also tends to be just a little ahead of food trends than your typical grocery store. It has some "cute" branding too. It's for people who rarely cook but don't want a diet of 100% take-out. I think Whole Foods is for people who fancy themselves home chefs.
- bubblethink 5y agoIt has use in cities like SF that lack better options. They have parking and the prices are cheaper than whole foods and similar stores, and it's better than going to a corner store. That's about it.