This is totally on target. It's still hard to get users to stop typing in "www" before any web address you give them. Tell them to go to "my.site.com" and tons

This is totally on target. It's still hard to get users to stop typing in "www" before any web address you give them. Tell them to go to "my.site.com" and tons of users still type in "www.my.site.com" ... We will definitely have the same issues with more TLDs. Read an article a while back for a proposal to allow any person / company to purchase an entire TLD for somewhere around $180K. This, and many of the other new TLDs, just seem like a huge money grab. Even the .xxx domain is being sold to non-adult companies in order for them to "protect" their name (so that you don't have mcdonalds.xxx or apple.xxx, etc.)