> So how can the search engine make money? One popular way that has already been ruled as legal is to offer two plans: a paid plan with no ads and tracking, or

> So how can the search engine make money? One popular way that has already been ruled as legal is to offer two plans: a paid plan with no ads and tracking, or a free plan with ads and tracking (in essence, it's a paid plan and you're paying for it with tracking). Google search was likely profitable with keyword ads long before any tracking was involved.