> We ran a campaign before Christmas were we were selling a new product that was only marketed on Facebook, we are certain that (almost) all customers found it

> We ran a campaign before Christmas were we were selling a new product that was only marketed on Facebook, we are certain that (almost) all customers found it though that Facebook campaign. I think 50% may not be that bad. I imagine a lot of people simply search for a product directly when they see a compelling ad rather than click through (especially since I use ad blockers which sometimes block these clicks).