There isn't a "the industry." There are multiple industries. Places where I've used AV equipment costing >$5k where lifespans were in decades: - Permanently m

There isn't a "the industry." There are multiple industries. Places where I've used AV equipment costing >$5k where lifespans were in decades: - Permanently mounted systems in lecture halls designed to record talks. - Machine vision systems in manufacturing processes. - Scientific instrumentation. My local CCTV station also has ancient, high-end equipment. What make BM cameras great is that they can embed in a lot of places like these. If "the industry" is limited to professional TV production, I agree with your point. However, the market for cameras is much greater than that, and those sorts of oddball segments are growing exponentially as costs fall, machine vision improves, etc. I don't demand anything from BM. I also have no intention of diving into their codebase. I do have a handful of C-mount and MFT cameras in different capacities, permanently mounted, for various needs. If BM is a better solution for me, I'll buy from them. If it's worse, I won't.