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I think that's a disingenuous reading. Nielsen ratings are for small subsets of users who explicitly opt in to tracking. That's not the same as "uniquely ident
by IanCal 5y ago
I think that's a disingenuous reading.
Nielsen ratings are for small subsets of users who explicitly opt in to tracking. That's not the same as "uniquely identify all end users of my website" it's like paying user testers.
- scarface74 5y agoNielsen tried it’s best to get a demographically representative sample of households. It wasn’t purely a self selected sample. I doubt people were incentivized by the $5 they put in envelopes.
- IanCal 5y agoI didn't say self selected, I said opt in.