4 ms·
Nielsen ratings would disagree with this.
by QuikAccount 4y ago
Nielsen ratings would disagree with this.
- IanCal 4y agoI think that's a disingenuous reading. Nielsen ratings are for small subsets of users who explicitly opt in to tracking. That's not the same as "uniquely identify all end users of my website" it's like paying user testers.
- scarface74 4y agoNielsen tried it’s best to get a demographically representative sample of households. It wasn’t purely a self selected sample. I doubt people were incentivized by the $5 they put in envelopes.
- IanCal 4y agoI didn't say self selected, I said opt in.