3 ms·
two use cases = two marketing personas - build the two personas - then run a channel & massage analysis for each persona - run the messages in the channels that
by pigtailgirl 5y ago
two use cases = two marketing personas - build the two personas - then run a channel & massage analysis for each persona - run the messages in the channels that surface for each persona - 1 landing page but track conversion from each persona campaign - after a few months if conversion is an issue - try 2 distinct landing pages -
- konschubert 5y agoHey, you sound like you know what you’re doing. What I am struggling with : I feel like the two use cases are so distinct that it would confuse users to have them one the same landing page. Why do you think that one landing page is better than two? But even if I have separate landing pages, i still need to figure out how to put it all on one shop page without confusing people.
- pigtailgirl 5y agoit's just experimentation - you can start with 2 - you can start with 1 - doesn't matter much - you just need to find the result of what works quickly - 1 is easier to start with - 2 might be over optimization - run the test and check the conversion then decide - you probably don't know enough yet to know what is better - more testing needed - get comfortable with utm - :=)