Most "misleading ads for alternative medicine" are trying to sell a product (the "medicine" in question) not simply spread a belief. Ads trying to sell people t

Most "misleading ads for alternative medicine" are trying to sell a product (the "medicine" in question) not simply spread a belief. Ads trying to sell people things are usually subject to different standards than ads simply trying to influence their opinion without any direct connection to any commercial product or service. I think your claim that people are being inconsistent is ignoring this important distinction.