Broadcast system economics are fascinating: • Selling to the pro field (50+ person studios) is a meager few billion dollar market, but highly demanding in term

Broadcast system economics are fascinating: • Selling to the pro field (50+ person studios) is a meager few billion dollar market, but highly demanding in terms of features. In Israel (where I worked in TV a decade ago), there are likely under 1000 'pro' edit stations, for almost 9M population [1]. • Selling to the general public is a much larger chunk, but you're competing against iPhone apps (previously against multimedia software, which is geriatric by now). That's why the prosumer market is that lucrative: Same software as pro, with some flags to limit features. For every professional who can shell $5k (/year, which is new), there are 50 hobbyists willing to pay $250. Triple the income stream with marketing as the sole expense. But not all companies have access to broadcast markets. For example, Adobe never got Premiere into newsrooms, but did make money off After Effects and Photoshop in design departments there. So Adobe changed their licensing structure to account for a different consumer:prosumer ratio by creating a "bundle" license paid monthly. Studios paid less (licenses for AE used to be single payment, and a lot) and consumers paid more. Avid made money primarily from broadcast & film, so their flagship products factor that in their licensing, so their prosumer ratios are tilted towards their primary market (more expensive prosumer products). I wonder how many studios switched to Blackmagic software. Davinci and Fusion (their compositing software) don't have a lot of success stories nowadays, but the feature list (multicam! high end grading! scripting! compositing!) is objectively more focused towards serving studios than Adobe's. I hope the adoption story looks a lot different this decade. [1] I don't have official numbers, but a post house owns 5-50 Avid licenses, there's about 15 of them, plus universities, schools, military + corporate offices. That's still about 1 broadcast license per 10K population.