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> Yes, DaVinci is ridiculously cheap, because the software is not how they earn their money, it's via their hardware. DaVinci is ridiculously cheap because the

> Yes, DaVinci is ridiculously cheap, because the software is not how they earn their money, it's via their hardware. DaVinci is ridiculously cheap because the entire company is owned by three guys, at least one of whom has a personal, burning disgust for the way that the television industry (in particular, the Australian television industry) used to be run back in the day. I distinctly remember getting a bizarre company-wide memo at one point, directly from the CEO, where a particular product launch (I think it might have been the Pocket 4K) would assist in democratizing TV production to the point where no company could force the nation to watch Hee-Haw again. He's genuinely on a mission from God to break up the monopoly in TV production, and profit comes second to that goal.

hdjjhhvvhga 5y ago
You just convinced me to spend some money with them.
gizajob 5y ago
Also a great place to work too. Former member of the Decklink team here. Grant seems to genuinely care about the well-being of his staff, as much as a busy man in his position can. Great benefits like mixers with food and drink on a Friday to get to know other people in the company, and free food and coffee daily. Also enjoyed the rather "flat" organisational structures of managers and engineers. I'm sure in my team, if I recall correctly, the "team-leader" was regularly rotated amongst the engineers as just another role to be done, not some excuse for egoistic power-tripping. Almost like a chore that someone had to do. I think their organisation reflects in the quality/affordability of their products, as being engineer led.
- AussieWog93 5y ago
  >Also a great place to work too. 100% man. I left two years ago due to some major life changes I didn't know how to handle, but still get nostalgic about the place to this day. It's not just the perks, but the culture too - both in terms of striving to improve as professionals and the laid-back, larrikin attitude towards just about everything else. I run my own business now, but my long-term goal is to be able to create the same environment and provide the same opportunities that Blackmagic gave me. >coffee daily You're really underselling Bing there, mate. ;)
  - gizajob 5y ago
    Ha yes the loveable and wise Bing. I almost mentioned her. Very much the mother of a whole company of odd-sock wearing PhDs.
capableweb 5y ago
> DaVinci is ridiculously cheap because the entire company is owned by three guys, at least one of whom has a personal, burning disgust for the way that the television industry (in particular, the Australian television industry) used to be run back in the day. Yeah, I mean that probably affects how they setup their pricing, but as you quoted me, it seems you're arguing against my point, rather than adding to it. Without the hardware side of BMD, I'm not sure how they would be able to sustain the company as it is with just sales of the (very cheap) software. My point was not to say anything about the motivations of the founders, but more about how that price point can remain cheap, even though it costs way more to develop than what they can ever make back from selling just the software.
- AussieWog93 5y ago
  >Without the hardware side of BMD, I'm not sure how they would be able to sustain the company as it is with just sales of the (very cheap) software. I don't understand the specifics, but I know Resolve is profitable in its own right (used to have lunch multiple times per week with one of the co-founders). I think a lot of the IP was picked up during an acquisition, and most of the work on it is done by a fairly lean team up in Singapore. Of course, that's not to say it's as profitable as it could be, but neither optimising for profit nor making a loss is not the goal of the founders.
mardifoufs 5y ago
Wait DaVinci is developped in Australia? Bummer. At least it does not require an internet connection to use, but even then... (I usually don't really care about potential backdoors from a foreign nation state, but the Australian police has shown itself to be really really helpful with foreign law enforcement agencies. The FBI recently used them to set up a massive sting operation that would've been illegal for the FBI to do on their own.)
- throwanem 5y ago
  What kind of video are you producing that your threat model includes being targeted by multinational federal police operations?
  - mardifoufs 5y ago
    The video isn't the issue, it's installing software that can be used as a backdoor in general
Cadwhisker 5y ago
He talks at length about this in the new product release video, starting @ 7:28. https://www.youtube.com/watch?v=tr8ft07qX_g https://www.youtube.com/watch?v=tr8ft07qX_g

hdjjhhvvhga 5y ago

You just convinced me to spend some money with them.

gizajob 5y ago

Also a great place to work too. Former member of the Decklink team here. Grant seems to genuinely care about the well-being of his staff, as much as a busy man in his position can. Great benefits like mixers with food and drink on a Friday to get to know other people in the company, and free food and coffee daily. Also enjoyed the rather "flat" organisational structures of managers and engineers. I'm sure in my team, if I recall correctly, the "team-leader" was regularly rotated amongst the engineers as just another role to be done, not some excuse for egoistic power-tripping. Almost like a chore that someone had to do. I think their organisation reflects in the quality/affordability of their products, as being engineer led.

AussieWog93 5y ago
>Also a great place to work too. 100% man. I left two years ago due to some major life changes I didn't know how to handle, but still get nostalgic about the place to this day. It's not just the perks, but the culture too - both in terms of striving to improve as professionals and the laid-back, larrikin attitude towards just about everything else. I run my own business now, but my long-term goal is to be able to create the same environment and provide the same opportunities that Blackmagic gave me. >coffee daily You're really underselling Bing there, mate. ;)
- gizajob 5y ago
  Ha yes the loveable and wise Bing. I almost mentioned her. Very much the mother of a whole company of odd-sock wearing PhDs.

capableweb 5y ago

> DaVinci is ridiculously cheap because the entire company is owned by three guys, at least one of whom has a personal, burning disgust for the way that the television industry (in particular, the Australian television industry) used to be run back in the day. Yeah, I mean that probably affects how they setup their pricing, but as you quoted me, it seems you're arguing against my point, rather than adding to it. Without the hardware side of BMD, I'm not sure how they would be able to sustain the company as it is with just sales of the (very cheap) software. My point was not to say anything about the motivations of the founders, but more about how that price point can remain cheap, even though it costs way more to develop than what they can ever make back from selling just the software.

AussieWog93 5y ago
>Without the hardware side of BMD, I'm not sure how they would be able to sustain the company as it is with just sales of the (very cheap) software. I don't understand the specifics, but I know Resolve is profitable in its own right (used to have lunch multiple times per week with one of the co-founders). I think a lot of the IP was picked up during an acquisition, and most of the work on it is done by a fairly lean team up in Singapore. Of course, that's not to say it's as profitable as it could be, but neither optimising for profit nor making a loss is not the goal of the founders.

mardifoufs 5y ago

Wait DaVinci is developped in Australia? Bummer. At least it does not require an internet connection to use, but even then... (I usually don't really care about potential backdoors from a foreign nation state, but the Australian police has shown itself to be really really helpful with foreign law enforcement agencies. The FBI recently used them to set up a massive sting operation that would've been illegal for the FBI to do on their own.)

throwanem 5y ago
What kind of video are you producing that your threat model includes being targeted by multinational federal police operations?
- mardifoufs 5y ago
  The video isn't the issue, it's installing software that can be used as a backdoor in general

Cadwhisker 5y ago

He talks at length about this in the new product release video, starting @ 7:28. https://www.youtube.com/watch?v=tr8ft07qX_g https://www.youtube.com/watch?v=tr8ft07qX_g