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Yes, DaVinci is ridiculously cheap, because the software is not how they earn their money, it's via their hardware. If you scroll all the way down to the botto

Yes, DaVinci is ridiculously cheap, because the software is not how they earn their money, it's via their hardware. If you scroll all the way down to the bottom of the submission page, you'll notice a bunch of hardware for controlling DaVinci and its modules. It ranges from $400 to $50,00 and they have even more expensive hardware as well. This is where they get most of their profits from, and where the larger companies really spend the money on when it comes to buying from BMD.

NikolaNovak 5y ago
Which feels like such a rare business model in this year 2022. Everybody wants to lock you into lucrative recurring software subscription, even for software that should be one and done.
- AussieWog93 5y ago
  >Everybody wants to lock you into lucrative recurring software subscription Everybody except Grant Petty. I've definitely heard stories about an expletive-filled rant when Adobe discontinued their "buy once, own forever" products. Both him and Doug (the other main co-founder) genuinely care more about making good-quality, affordable products than being worth an extra few hundred million.
- roguas 5y ago
  Well, they took somehwat adobe route minus piracy. Pre davinci situation means: FCPX or Adobe Premiere. How do you get your product in? Easy, release product for free so small time creators, experimenters get familiar. Those people go to work for professional studio, they request davinci since they know it better. Then company further optimizes by buying expensive intergrated hardware to better streamline production... Its brilliant to see this nonobvious market oppportunity. Further you get extra street creds, as yt people will love your product just for the fact its so accessible (free).
AussieWog93 5y ago
> Yes, DaVinci is ridiculously cheap, because the software is not how they earn their money, it's via their hardware. DaVinci is ridiculously cheap because the entire company is owned by three guys, at least one of whom has a personal, burning disgust for the way that the television industry (in particular, the Australian television industry) used to be run back in the day. I distinctly remember getting a bizarre company-wide memo at one point, directly from the CEO, where a particular product launch (I think it might have been the Pocket 4K) would assist in democratizing TV production to the point where no company could force the nation to watch Hee-Haw again. He's genuinely on a mission from God to break up the monopoly in TV production, and profit comes second to that goal.
- hdjjhhvvhga 5y ago
  You just convinced me to spend some money with them.
- gizajob 5y ago
  Also a great place to work too. Former member of the Decklink team here. Grant seems to genuinely care about the well-being of his staff, as much as a busy man in his position can. Great benefits like mixers with food and drink on a Friday to get to know other people in the company, and free food and coffee daily. Also enjoyed the rather "flat" organisational structures of managers and engineers. I'm sure in my team, if I recall correctly, the "team-leader" was regularly rotated amongst the engineers as just another role to be done, not some excuse for egoistic power-tripping. Almost like a chore that someone had to do. I think their organisation reflects in the quality/affordability of their products, as being engineer led.
  - AussieWog93 5y ago
    >Also a great place to work too. 100% man. I left two years ago due to some major life changes I didn't know how to handle, but still get nostalgic about the place to this day. It's not just the perks, but the culture too - both in terms of striving to improve as professionals and the laid-back, larrikin attitude towards just about everything else. I run my own business now, but my long-term goal is to be able to create the same environment and provide the same opportunities that Blackmagic gave me. >coffee daily You're really underselling Bing there, mate. ;)

NikolaNovak 5y ago

Which feels like such a rare business model in this year 2022. Everybody wants to lock you into lucrative recurring software subscription, even for software that should be one and done.

AussieWog93 5y ago
>Everybody wants to lock you into lucrative recurring software subscription Everybody except Grant Petty. I've definitely heard stories about an expletive-filled rant when Adobe discontinued their "buy once, own forever" products. Both him and Doug (the other main co-founder) genuinely care more about making good-quality, affordable products than being worth an extra few hundred million.
roguas 5y ago
Well, they took somehwat adobe route minus piracy. Pre davinci situation means: FCPX or Adobe Premiere. How do you get your product in? Easy, release product for free so small time creators, experimenters get familiar. Those people go to work for professional studio, they request davinci since they know it better. Then company further optimizes by buying expensive intergrated hardware to better streamline production... Its brilliant to see this nonobvious market oppportunity. Further you get extra street creds, as yt people will love your product just for the fact its so accessible (free).

AussieWog93 5y ago

> Yes, DaVinci is ridiculously cheap, because the software is not how they earn their money, it's via their hardware. DaVinci is ridiculously cheap because the entire company is owned by three guys, at least one of whom has a personal, burning disgust for the way that the television industry (in particular, the Australian television industry) used to be run back in the day. I distinctly remember getting a bizarre company-wide memo at one point, directly from the CEO, where a particular product launch (I think it might have been the Pocket 4K) would assist in democratizing TV production to the point where no company could force the nation to watch Hee-Haw again. He's genuinely on a mission from God to break up the monopoly in TV production, and profit comes second to that goal.

hdjjhhvvhga 5y ago
You just convinced me to spend some money with them.
gizajob 5y ago
Also a great place to work too. Former member of the Decklink team here. Grant seems to genuinely care about the well-being of his staff, as much as a busy man in his position can. Great benefits like mixers with food and drink on a Friday to get to know other people in the company, and free food and coffee daily. Also enjoyed the rather "flat" organisational structures of managers and engineers. I'm sure in my team, if I recall correctly, the "team-leader" was regularly rotated amongst the engineers as just another role to be done, not some excuse for egoistic power-tripping. Almost like a chore that someone had to do. I think their organisation reflects in the quality/affordability of their products, as being engineer led.
- AussieWog93 5y ago
  >Also a great place to work too. 100% man. I left two years ago due to some major life changes I didn't know how to handle, but still get nostalgic about the place to this day. It's not just the perks, but the culture too - both in terms of striving to improve as professionals and the laid-back, larrikin attitude towards just about everything else. I run my own business now, but my long-term goal is to be able to create the same environment and provide the same opportunities that Blackmagic gave me. >coffee daily You're really underselling Bing there, mate. ;)