Probably from the sense of sharing of location/identifying information/etc that Apple makes much easier to set and less likely to be circumvented by apps. Apple

Probably from the sense of sharing of location/identifying information/etc that Apple makes much easier to set and less likely to be circumvented by apps. Apple also does not sell your information, buying habits, etc to 3rd parties like google does. Apple makes money on the hardware and software they sell you. Google makes money on ads and selling your information to 3rd parties.