I think that's also about the time Apple started making some cheaper phone variants, which opened them up to more of the world in terms of being affordable to a

I think that's also about the time Apple started making some cheaper phone variants, which opened them up to more of the world in terms of being affordable to a wider audience. Apple always had the upper-end crowd and "prestige", but Android had a lot of the upper end and everything below, which is why they had 70+% market share. If Apple makes cheaper iPads/iPhones/iWatches, it will directly take away from Android in those spaces.