Yes, it may very well be an advert for Marcus. A product marketing manager's next steps in the AIDA sales funnel would be: A - Attention: This piece highlights

Yes, it may very well be an advert for Marcus. A product marketing manager's next steps in the AIDA sales funnel would be: A - Attention: This piece highlights the context and problem at hand to the general population. Priming them with major player's brands is key to awareness. I - Interest: Will follow up with a piece titled "Marcus considers rising interest rates amid inflation" comparing the highest interest rates with competitors. This anticipation and speculation creates further interest. D - Desire: Finalize with "Marcus decides to raise interest rates to 1.3%" higher than other competitors to "stay competitive". A - Action: Announce a "limited time offer" to further entice people to open an account - ex: $100 cash for new accounts. https://en.wikipedia.org/wiki/AIDA_(marketing) https://en.wikipedia.org/wiki/AIDA_(marketing)