4 ms·
Apple did have "labs." One of the first thing Steve Jobs did when he returned was shut it down. http://en.wikipedia.org/wiki/Advanced_Technology_Group http://e
by rdouble 15y ago
Apple did have "labs." One of the first thing Steve Jobs did when he returned was shut it down.
http://en.wikipedia.org/wiki/Advanced_Technology_Group http://en.wikipedia.org/wiki/Advanced_Technology_Group
- viscanti 15y agoThat explanation misses a lot of context. It comes across as a criticism, as if Jobs just didn't see the benefit of research. That's not the case. He wanted to shrink the things they focused on, so they could put their 'A' team on every project (which required less projects). The end result was having a bunch of really talented guys focusing on things that drove business value.
- rdouble 15y agoI didn't intend it to be a criticism, just a factual remark. Then again, I shouldn't have really compared the two. Google labs wasn't really a dedicated research wing at Google, more like cool stuff people from various teams worked on in their spare time.
- msbarnett 15y agoOf course, Apple shut the ATG down in the context of the company bleeding money and having maybe 90 days of life in it at then-current spending levels. The optics in this case are somewhat different.