We need to get some level of control over the criteria for ranking and filtering. A third one is the UI - it is the place where all sort of dark patterns hide.

We need to get some level of control over the criteria for ranking and filtering. A third one is the UI - it is the place where all sort of dark patterns hide. I'd like to see the browser put in a sandbox and its inputs/outputs sanitised and de-biased before being presented to the user. Could also protect privacy more. We need more browser innovation. A neural net should be in every browser ready to apply semantic rules.