> Managing to capture or hold onto even 10% of that market will pay off handsomely. I can't remember who said it, but it goes something like this: whenever som

> Managing to capture or hold onto even 10% of that market will pay off handsomely. I can't remember who said it, but it goes something like this: whenever someone tells me that all they need is 1% of some big market, I wonder if they realize that there exists a number smaller than 1%. In other words, considering how MS (and RIM for that matter) have squandered their significant market share over the last decade or so, what evidence exists that you think they're going to turn it completely around? Coming at this from another angle, consider that even having large market share does not equate to profits; just look at Nokia. So how will either survive with small market share? Especially if their margins aren't iPhone-esque?