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> they'll just "report spam" rather than unsubscribe I'm guessing this is a major part of it. But then again, if a legitimate service is so spammy that people
by qiskit 4y ago
> they'll just "report spam" rather than unsubscribe
I'm guessing this is a major part of it. But then again, if a legitimate service is so spammy that people will just "report as spam" rather than unsubscribing, maybe they should change their behavior.
- ghaff 4y agoThere's definitely a continuum from I signed up for your newsletter, to I attended your event/downloaded your document and opted in, to I didn't opt out, to random mails typically semi-relevant at best from someone who got my email from some list somewhere, to outright scams/offers to sell mailing lists/etc. Of course it depends somewhat on frequency etc. as well. I'll still mostly just unsubscribe if there's a link and usually reserve report spam for random crap that doesn't have an automated unsubscribe option. Pre-Covid, I attended a lot of events and that's probably has led to me getting on a lot of lists. Like it or not, no small part of the event industry is for companies to get leads.
- Eyght 4y agoIn e-commerce I've noticed that customers that request to be removed from the mailinglist and/or to have their info/account be deleted often forget about ever using the site. Then a few months later they order something and sign up for the newsletter again. When they receive their "first" newsletter they recognize the style and remember that they requested it to be cancelled, which leads to many angry emails and spam reports. An order form with no pre-selected "join newsletter" option doesn't seem to mitigate this problem. The obvious soloution is to save the customer's email in the mailinglist as unsubscribed, but afaik that's not legal if they request an account deletion.
- dreamcompiler 4y agoSaving a SHA-256 of the email address seems like a perfect solution to this problem.
- Swizec 4y agoMy favorite problem are people who go “Never email me again about anything” then a few months later complain “Why didn’t you tell me about the new version?”
- ghaff 4y agoI'm sure it depends on jurisdiction but that would presumably be saving PII after a removal request. I find the tabs on my personal Gmail help a lot. Most of the form stuff lands in Promotions or Updates which I glance at now and then. Occasionally there's something I'm actually interested in. I used to keep a separate email for orders and the like but over time I found that just became a black hole that I never looked at.