> most web designers have no design background Most people with a design background aren’t particularly good at design, right? And even good designers have sty

> most web designers have no design background Most people with a design background aren’t particularly good at design, right? And even good designers have styles that go out of fashion and become irrelevant. The requirements for most websites don’t depend on good original design. To your point, web design is mostly curated trends, and not original design at all. This means two things: 1) most web companies don’t actually need people with design backgrounds, and 2) AI based design could plausibly occupy a place of permanent utility from now on, if what people really need is remixes of recent ideas -- which is what human designers have already been doing, by and large. I think you’re absolutely right, high end will work to demonstrate non-automation and new concepts. That’s already been the case in the art and design world, some people already work to eschew generative styles as well as easily reproduced art. Photography has never had the cachet of oil painting or sculpture. Illustration is further down the list, and all types of “computer generated” art further still, regardless of how good they are or how much work they take. Unfortunately, doing wholly original design work is expensive, and it means that the people who can imitate good design for the masses cheaply and quickly enough to keep up with trends will have a business advantage over firms bending over backwards to prove they’re human (and most consumers will remain oblivious).