CNN lacks 'marquee talent' because they wanted their programming to be less about the personalities reading the news and more about drilling down into the stori

CNN lacks 'marquee talent' because they wanted their programming to be less about the personalities reading the news and more about drilling down into the stories themselves and finding experts who can offer insight. Fox News, on the other hand, has found that they can drive viewership not only with a bevy of leggy blondes but with strong, domineering hosts in weeknight commentary slots. Witness Bill O'Reilly and his 'shut up' and faux 'no spin' catchphrases. Fox held onto Bill until the sexual harassment suits forced them to shut him down. As bad as Bill was, he wasn't as toady as Hannity is today, towing the party line to a point that he is unwatchable for all but the most indoctrinated. The Five is another Fox show that offers Fox personalities a means to build up their own personal brands, much like how Greg Gutfeld has done now in his own show. In fostering a stable of personalities, Fox places few limits on how far they can go. On Monday of this week, the mononymous Kennedy gratuitously muttered about how Bruce Springsteen was a 'massive pinko', merely as 'Glory Days' was playing on her show's return from commercial break [0]. Only a show that feels like it has its viewers eating of the palm of it's hand would act so brazenly. While CNN is flawed with weak hosts and is overly repetitive, it was surely a source of fresh air during the Trump impeachments when the bias of both Fox News & Business made their shows mostly a fictional defense of Trump. Your 'business school case study' discussion needs to consider the fact that right now is a very poor time to start up a streaming service, regardless of the quality of the CNN+ service itself. Look at what just happened at Netflix earlier this week with the drop in subscribers. The market is simply reaching saturation. Also, give CNN credit for cleaning house of Cuomo, Zucker and even his girlfriend -- but this meant that CNN+ lost its brainchild Zucker. Let's not forget there was a time when Zucker was a wunderkind [1]. At the same time, the fee structure was poorly thought out and the material just wasn't there. [0] https://www.youtube.com/watch?v=ulCJn4giT9c https://www.youtube.com/watch?v=ulCJn4giT9c [1] https://nymag.com/intelligencer/2014/10/endurance-of-jeff-zucker-cnn.html https://nymag.com/intelligencer/2014/10/endurance-of-jeff-zu...