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There's time, effort, and cognitive load in switching. Potential self-image impacts. Some people will think past their immediate needs and want to support Netfl

There's time, effort, and cognitive load in switching. Potential self-image impacts. Some people will think past their immediate needs and want to support Netflix, because that's how they fund good content. The most price-conscious people leave. Many people don't optimize. Fairness here would be putting the externalities of switchers on themselves, but that doesn't usually work well in the market. We'll probably just tolerate a certain amount of these 'switch freeloaders'.

stubish 4y ago
Given the number of services, the cognitive load of switching will become normal. I'll be cancelling Netflix at the same time I resubscribe to Stan. And consumers will demand it becomes easier, or they won't bother signing up in the first place. We are already seeing articles in the popular media about how expensive it is to subscribe to everything, so the market is well aware. Over here, if I want to subscribe to Paramount+ (and a few others) I just select it in the Prime app and start watching in the Prime app. All that is missing is easy cancellation, or being able to purchase a single month rather than a subscription. I'm reasonably confident that Amazon will provide a way to make this easier once they have the second tier streamers by the short and curlies. But just having one spot to 'manage my subscriptions' like it is now makes it pretty easy right now for anyone who pays attention to their credit card statement. Heck, even a bank may decide to differentiate themselves by identifying recurring subscriptions and sending service cancellation notifications on your behalf.