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There Is No Pink Tax
- WheelsAtLarge 4y agoThe assumption here is that women's products compete on price only. They do not. They compete on perceived need too. A pink razor, marketed to women, is assumed to be better for women rather than other razors. If it is or it's not is irrelevant. The assumption is that if it's made for women therefore it must be better for women irregardless of price as long as it's not extremely higher. Companies know this and they can charge a premium. A tax is considered an additional cost that has no direct connection to the product being purchased. Is it a tax? Maybe not, since women get the perceived value of the product being a better fit for them. That's the benefit they pay for and it's part of the product. But there's no denying it. Women do pay extra for products that are essentially the same as the ones for men.