Well, by that rationale, every company should just zero out their advertising budgets. Seriously though, I see what you're saying, but there isn't always a dir

Well, by that rationale, every company should just zero out their advertising budgets. Seriously though, I see what you're saying, but there isn't always a direct metric for everything. No one fully understands a variety of drug interactions within the body, but does that mean everyone should stop taking their pills? Likewise, when technology companies stop caring about the community that develops software for their product(s), although it doesn't immediately affect their bottom line, one can usually point to it as a contributing cause for their slow decline (think IBM, Microsoft, Oracle).