Best way to think about Snap is it's a replacement for normal conversation. Normal conversations are ephemeral. Snap follows that. You take a picture, you show

Best way to think about Snap is it's a replacement for normal conversation. Normal conversations are ephemeral. Snap follows that. You take a picture, you show your friends, and that's it. You say something, and that's it. You don't store it somewhere for later. That's it. And once you realize Snap allows you to carry on with that ephemeral experience even when you aren't near, you realize why it does so well.