> A “Testimonials” link to a separate testimonials page would be perfectly adequate, for those users who are interested in that. This is one of those things th

> A “Testimonials” link to a separate testimonials page would be perfectly adequate, for those users who are interested in that. This is one of those things that really needs A/B testing. I'd bet the other direction: that sites get more conversions if they show a few testimonials on the landing page, than if there's a link to a page full of them but none directly on the landing page. Of course, you could just do both.