> The owners here are alpha testing a complex and dangerous system and they should expect nothing less. This is the part of Tesla's business that upsets me. Th

> The owners here are alpha testing a complex and dangerous system and they should expect nothing less. This is the part of Tesla's business that upsets me. Their marketing department is being allowed to do what marketing departments do, rather than biting the bullet and letting it be known that this is a complex, dangerous, young, and known to fail system. There are simple decisions here that should be made but weren't, e.g. "keep the product code-name until it is out of beta"; nothing on a current model Tesla deserves being called "self-driving" in any way.