A key point here is TikTok and the attention economy. At a high level, the entertainment/social media industries are based on a finite resource: attention. Netf

A key point here is TikTok and the attention economy. At a high level, the entertainment/social media industries are based on a finite resource: attention. Netflix is losing the attention of users, especially younger users, to other platforms. Then there is attention loss due to other rising streaming services. But yeah, the rate hikes are also hitting hard. Targeting account sharing more aggressively than they already do will lead to more cancellations. And the day Netflix shows me an ad, I will never use it again.