You have to remember the target audience. When they first launched, their app was extremely unintuitive, to the point that it was very regular for someone to sh

You have to remember the target audience. When they first launched, their app was extremely unintuitive, to the point that it was very regular for someone to show their friends some feature they had just discovered. But that was part of what made it fun: Snap straddles the space between social media and toy in a pretty aggressive way. And their primary audience of teenagers to young adults eats that up. Hell, it being baffling to "old people" was half the appeal.