5 ms·

Hello Mike, Who would you target this product at? http://goo.gl/Oue0b http://goo.gl/Oue0b (the top one) How would you reach that audience? All feedback is we

Hello Mike, Who would you target this product at? http://goo.gl/Oue0b http://goo.gl/Oue0b (the top one) How would you reach that audience? All feedback is welcome. Thanks :-)

mikegreenberg 15y ago
This page is far too busy. Filter your primary value proposition into a few lines, tops. "Add a simple-to-manage wiki to your Google Apps domain!" Drop everything else. You can add the "Why" and the "Coming Soon" to other parts of the page that you can offer to the visitor. Give them the value proposition and the call-to-action first. Then, politely to the side, offer alternative ways for them to learn more while still driving them toward your primary call-to-action. Marketing isn't my forte, but this sort of thing lends itself to large organizations. (The ones who typically use Google Apps.) I was try to optimize the channels that Google provides for App deployment. Attend Google related events and talk to as many people as possible. Your audience will likely be quite diverse in their needs. But there should be a few features that would add value in a way that satisfies many of them. (i.e.: Simple setup, simple code base, easy customizability, etc.) Try to identify what that feature is and work toward it.
- GICodeWarrior 15y ago
  Thanks! I like your ideas for the website. I am not very good with design, but with this feedback I should be able to tweak it some more. So far, most of my active customers (currently about 20 over any given week) appear to be small and medium businesses (3-50 accounts). I do need to work on my marketplace listing page (the "try it now" button goes there). They sorted things around recently and it looks even worse for my content. Thanks again for your time. I appreciate it. :-)
  - mikegreenberg 15y ago
    My pleasure. :)

5 ms·

Hello Mike, Who would you target this product at? http://goo.gl/Oue0b http://goo.gl/Oue0b (the top one) How would you reach that audience? All feedback is we

by GICodeWarrior 15y ago

Hello Mike, Who would you target this product at? http://goo.gl/Oue0b http://goo.gl/Oue0b (the top one) How would you reach that audience? All feedback is welcome. Thanks :-)

mikegreenberg 15y ago
This page is far too busy. Filter your primary value proposition into a few lines, tops. "Add a simple-to-manage wiki to your Google Apps domain!" Drop everything else. You can add the "Why" and the "Coming Soon" to other parts of the page that you can offer to the visitor. Give them the value proposition and the call-to-action first. Then, politely to the side, offer alternative ways for them to learn more while still driving them toward your primary call-to-action. Marketing isn't my forte, but this sort of thing lends itself to large organizations. (The ones who typically use Google Apps.) I was try to optimize the channels that Google provides for App deployment. Attend Google related events and talk to as many people as possible. Your audience will likely be quite diverse in their needs. But there should be a few features that would add value in a way that satisfies many of them. (i.e.: Simple setup, simple code base, easy customizability, etc.) Try to identify what that feature is and work toward it.
- GICodeWarrior 15y ago
  Thanks! I like your ideas for the website. I am not very good with design, but with this feedback I should be able to tweak it some more. So far, most of my active customers (currently about 20 over any given week) appear to be small and medium businesses (3-50 accounts). I do need to work on my marketplace listing page (the "try it now" button goes there). They sorted things around recently and it looks even worse for my content. Thanks again for your time. I appreciate it. :-)
  - mikegreenberg 15y ago
    My pleasure. :)