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I'm aware that Netflix offers a tiered plan structure, but it seems pretty lackluster to me. Really the only differentiator between plans is the availability o
by toomanyrichies 5y ago
I'm aware that Netflix offers a tiered plan structure, but it seems pretty lackluster to me. Really the only differentiator between plans is the availability of HD or Ultra HD [1]. That isn't much of a value proposition to a viewer like me, since I only watch Netflix on my laptop. I'd be curious to see what other tiered models Netflix has considered, if any.
One would think there's room for a Netflix equivalent of Amazon Prime, where you pay a yearly fee instead of a monthly fee (as the author mentions), for which you get a discount off the monthly rate for essentially "buying in bulk", as well as early access to original content, and maybe even get access to content that non-Prime subscribers can't access at all.
Netflix's strategy contains several apparent contradictions that I'm unable to make sense of. For example, charging by the month seems to conflict with releasing an entire season of content at once. If you're going to charge per-month, then as the author mentioned, switching to a weekly-release model seems like the smart move, so you can squeeze more months out of a viewer who sees that content as "appointment viewing". If you're going with a "binge-release" model, I would think you'd charge per-year instead.
Another contradiction- simultaneously raising subscription rates and cracking down on password sharing seem to conflict with each other. The more you raise your prices, the more you incentivize people to share passwords.
1. https://help.netflix.com/en/node/24926 https://help.netflix.com/en/node/24926
- judge2020 5y agoUHD is often desirable for Smart TV / streaming stick usage.