>Evan had this right - tracking as the primary value prop for advertising is a loser's game. The problem is that nowadays people mix Direct Marketing with Adve

>Evan had this right - tracking as the primary value prop for advertising is a loser's game. The problem is that nowadays people mix Direct Marketing with Advertising. Direct Marketing is where there's a need to track. Advertising is about attention, so if Snapchat has the attention of an audience, that alone is extremely valuable for advertising.