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Honestly I think a bit mistake Netflix makes which others don't as much is reminding people they exist so damn frequently. The #1 rule of subscription services
by ehsankia 4y ago
Honestly I think a bit mistake Netflix makes which others don't as much is reminding people they exist so damn frequently. The #1 rule of subscription services is to let people forget they are subscribed.
I'm also surprised Netflix doesn't have a yearly bundle... that's how Prime gets me, by the time I get charged for a year, it's already too late. Less frequent bills means less chance for someone to reconsider their subscription.
But yes, the constant email they send me about things changing and the price increasing, every email is a chance for someone to realize they don't use Netflix and would rather unsubscribe.
- ryanmcbride 4y agoI haven't thought about it that way but you're definitely right. I assume it's because while things like prime and gym memberships all the value comes from people signing up and not using it, but seems like Netflix likes to place their value on stream numbers and active users, which makes a little more sense as to why they'd want to constantly remind users that they have an active subscription. I'm not sure on the business end how that results in money for Netflix but I've also never looked into it.