People want to express themselves with the device they use. Branding is extremely important. Even well after a few cycles of the iPhone, people held onto their

People want to express themselves with the device they use. Branding is extremely important. Even well after a few cycles of the iPhone, people held onto their Blackberries, because of what it meant to have one (even when people would consider their software miles behind everything else in the market). Windows and RIM could easily come back into the game if they focused on the whole corporate-I-like-to-look-busier-than-I-am crowd, but instead, everybody's playing catch up with Apple in a demographic they no longer have much of a footing in.