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> What's next: Discovery wants to build one scaled, subscription streaming app based around HBO Max's branding that includes a cheaper, ad-supported tier. It wi
by smallerfish 5y ago
> What's next: Discovery wants to build one scaled, subscription streaming app based around HBO Max's branding that includes a cheaper, ad-supported tier. It will eventually combine discovery+ with the HBO Max app after initially offering them as a bundle. Much of the CNN+ programming will be reallocated to other platforms. Some features like CNN's "Interview Club" will likely live on CNN's free, ad-supported app. Other shows may be included in HBO Max.
Makes sense, but it's astonishing how bad HBO Max's app continues to be, given its strategic importance. The catalog is generally excellent, but the UX and reliability of the app and platform are terrible. I wonder if the new executive team will lop of heads responsible for the current state of the product, or whether they're insulated enough that the dysfunction will continue.