This is pretty close to my own experience. I actively use Snapchat more than any other social platform because in many ways, it's not really a social "platform"

This is pretty close to my own experience. I actively use Snapchat more than any other social platform because in many ways, it's not really a social "platform", in the same way that Instagram or Facebook or Tiktok are platforms. There are some people that use it that way, but largely, Snapchat is a convenient way of ephemeral, low-friction way to include a few people into your life. A picture here, a link to a cool article there, to a few friends at a time in a non-public way (very few people use it to cultivate an online persona in the way the above platforms encourage) that disappears within a day or so unless explicitly saved.