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You mean about Abercrombie & Fitch? The company whose former CEO Mike Jeffries effectively spelled out his tactics in a now-infamous profile on the news site Sa
by nigerian1981 5y ago
You mean about Abercrombie & Fitch? The company whose former CEO Mike Jeffries effectively spelled out his tactics in a now-infamous profile on the news site Salon, saying: "We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong (in our clothes), and they can't belong. Are we exclusionary? Absolutely."[1]
[1]https://edition.cnn.com/style/amp/abercrombie-fitch-exclusion-netflix-documentary/index.html https://edition.cnn.com/style/amp/abercrombie-fitch-exclusio...
- DocTomoe 5y agoI fail to see the racism in that statement. Essentially he's saying "it's not for everyone", and that's true for a lot of brands.
- ipaddr 5y agoWhen I see companies on shark tank say they are targeting the black community most agree with the approach. Many brands target segments.
- handoflixue 5y agoThere's a difference between targeting a segment and saying others don't belong. There's also a difference between reaching out to disadvantaged groups -vs- targeting elites. As an absurd example, compare a fancy restaurant to a soup kitchen. The fancy restaurant is targeting the elite, and excluding the poor. The soup kitchen is targeting the poor, and it'd be ridiculous for Elon Musk to demand food from them - but they'd probably still serve him if he showed up. Analogously, it feels like you're trying to use the existence of soup kitchens to defend restaurants. (To be clear, I'm not saying restaurants are evil, or that clothing brands are an act of charity. Just trying to illustrate why people are going to have different intuitions on Abercrombie -vs- clothes for black people)