3 ms·

the growth is about in line with independent surveys https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/ https://www.pewresearch.org/inter

• thawaya3113 4y ago
  Huh? That chart shows Snapchat usage declining, whereas they have been claiming steady growth. A lot of people on this thread are saying that people are doubting Snapchat’s numbers because they are old. And that’s definitely part of it. But, it’s also all the other metrics that don’t add up. The extremely low revenue per user, for example. Even lower than Twitter, for example, which has very high global penetration (therefore most of their users are from places with much lower costs of living than the US and therefore don’t generate as much as revenue), and has users spread across lower value platforms like the web, as opposed to Snapchat’s app only interface. On a personal level, I know someone whose business placed a bunch of ads in different social media (clothing primarily aimed at college aged women, but with a customer base that ranges from teens to late 20s) and had remarkably low engagement on Snapchat. And all of this is despite Apple signal boosting Snapchat for several events in a row now.